Hey, I'm Phoebe. And I Know Exactly Why You're Here.
You’re brilliant at what you do. But somewhere between your expertise and your marketing, something’s getting lost.
Let me guess… You’re drowning in “should dos”, you should post more, you should be on every platform, you should have a funnel that converts like magic. Meanwhile, you’re watching competitors with half your talent get twice the results.
Here’s what nobody’s telling you: Your marketing isn’t failing because you lack strategy. It’s failing because it’s missing YOU.
I Get It. Because I've Been There.
I’m Phoebe Lay, founder of Thrive and Shine Co and Targeted 360 Digital. But before the awards, the global speaking gigs, and the two thriving agencies, I was exactly where you might be now.
Watching my mum transform from “housewife” to one of Melbourne’s most successful beauty entrepreneurs taught me something crucial: we’re not bound by our circumstances. We’re bound by the stories we tell ourselves.
She started with nothing but an education she couldn’t even use in Australia. As a single mum, she had every excuse to play it safe.
Instead, she showed me that when you stop waiting for permission and start taking action, everything changes.
That lesson shaped everything.
From Radiographer to Rebel (With a Cause)
I’ve worn many hats. Radiographer. Photographer. Matcha Sisters co-founder. Social enterprise creator supporting human trafficking survivors. Life coach. Adventurer who refuses to settle for less than two trips a year.
But here’s what connects every pivot, every risk, every “crazy” decision: I believe we’re equipped to create an inspiring reality.
Not someday. Not when we’re ready. Now.
Why Your Marketing Feels Like a Betrayal
Here’s what I’ve discovered after years of helping purpose-driven businesses find their voice:
Most marketing advice asks you to be someone you’re not.
It tells you to follow templates that strip away your personality. To use tactics that feel manipulative. To chase metrics that mean nothing to your actual business.
You know that pit in your stomach when you post content that doesn’t sound like you? That’s your intuition screaming that there’s a better way.
There is.
My Unconventional Approach (That Actually Works)
At Thrive and Shine Co and Targeted 360 Digital, we do things differently.
I don’t just advise. I deliver.
Your marketing should work as hard as you do. That means:
- Strategy that’s rooted in psychology, not just trends
- Content that sounds like you on your best day, not a corporate robot
- Systems that generate leads while you sleep (yes, really)
- Metrics that matter to your bottom line
But here’s the real difference:
I help you articulate your value better than your clients can articulate their problems.
Because when you truly understand your market – their 3am fears, their secret aspirations, the story they tell themselves – your marketing stops feeling like selling and starts feeling like serving.
The Truth Nobody Wants to Admit
Life’s too short to play small.
Too short to work in a soul-crushing job, motivated only by your next escape holiday and mortgage payments.
Too short to watch your dreams gather dust while you wait for “someday.”
Too short to hide your brilliance because you’re afraid of judgment.
You weren’t created to blend in. You were created to make an impact.
Here's What I Stand For
- Authenticity over algorithms – Your truth is more powerful than any trend
- Connection over conversion – Relationships drive real business growth
- Purpose over profit – Though profit naturally follows purpose
- Action over perfection – Done is better than perfect, always
- Stories over statistics – People buy from people, not presentations
What This Means for You
If you’re ready to:
- Stop chasing vanity metrics that don’t pay bills
- Build a brand that attracts clients magnetically
- Create content that converts without feeling salesy
- Turn your expertise into sustainable revenue
- Finally feel proud of your online presence
Then we should talk.
The Bottom Line
I’m not here to give you another template or teach you the latest hack.
I’m here to help you build a marketing system that feels like an extension of who you are. One that generates leads while you live your life. One that turns strangers into clients and clients into raving fans.
Because your business should fund your dreams, not consume them.
Ready to stop playing small?
Let’s build something extraordinary together.
P.S. Still wondering if we’re the right fit? If you’ve read this far and something inside you is saying “finally, someone who gets it”, trust that instinct. It’s rarely wrong.